Quality and creativity are the hallmarks of Chopard, the internationally known luxury watch and jewellery firm founded in 1860. Today, Chopard continues to produce high-precision watches and precious jewellery through a skilful mix of innovative design, high technology and traditional craftsmanship. Chopard has been developing its own watch movements at its manufacture in Fleurier since 1996.
Chopard became in 2014 the Official Timing Partner Porsche Motorsport
“People say that lovers of fine cars also have a great weakness for fine timepieces and vice versa. In both cases, sporting elegance and outstanding performance are especially important.’’
The words spoken in 1988 by Chopard Co-President Karl-Friedrich Scheufele – himself a dedicated classic car enthusiast – upon launching the first Mille Miglia collection, ring as true today as ever. The brand’s participation in many famous classic rallies embodies a unique relationship between Chopard and racing.
The close ties between these two worlds have been strengthened ever since, largely due to the impressive number of common denominators that naturally draw them together. These include constant innovation, a tireless quest for performance and excellence, unfailing respect for traditions, the supreme importance of details – and of course a shared passion for mechanical engineering.
As an extension of Chopard’s longstanding commitment to automotive sports, Chopard naturally became in 2014 the proud Official Timing Partner of Porsche Motorsport. The Geneva watchmaker will thus accompany the long-awaited return of Porsche Motorsport at the LMP1 Endurance Championship, with the “24 Heures du Mans” endurance race as the highlight on June 14th and 15th.
Racing, a true family passion
One of the special things about family companies is that the passions of those who run them are inevitably revealed in the products they create. These passions represent sources of inspiration serving as a prism through which the products take shape and the ranges are built.
The Classic Racing collection stems from the passion nurtured by Karl-Friedrich Scheufele for historical cars and for motor sports in general. He is himself a collector of historical cars and a keen competitor in classic rallies. He enlists his own vehicles in the famous Mille Miglia and drives them himself, alternatively accompanied by his wife or his good friend Jacky Ickx as co-driver. His father, Karl Scheufele III, Chairman of Chopard, also regularly takes part in the competition. This personal connection between the brand and one of the most well-known historical car races in the world dates back to 1988.
A penchant for performance and speed, a passion for mechanics and tradition, a love of details and of fine workmanship are all key character traits that have guided him towards the creation of this fascinating collection. A collection that also highlights the many close affinities between the world of watchmaking and that of automobiles – whether it comes to precision in timing a race or in adjusting a movement; the readability of a dashboard or of a dial; or the extremely powerful ties between a driver and his car, and between a man and his watch.
The Classic Racing collection is composed of timepieces featuring a design echoing that of sport cars: elegant and yet sporty, sleek and daring. Their mechanical qualities are matched by those of the speed machines that inspire them: reliability, sturdiness, and a level of precision attested by a chronometer certificate issued by the Swiss Official Chronometer Testing Institute (COSC).
Porsche Motorsport and Chopard
A legendary team in the world of motor-racing, Porsche Motorsport has decided to partner with Swiss watchmaker Chopard for its grand comeback to competition in the LMP1 Endurance World Championship with its 919 Porsche Hybrid.
United by shared values such as a constant quest for performance and excellence, Porsche Motorsport and Chopard are sealing a partnership that is based on passion for motor-racing. Born of a common aspiration towards reliability and innovation, the exceptional mechanics from the workshops, of both Porsche Motorsport and Chopard, have made their mark on their respective worlds, remaining benchmarks among devotees of motorsports and watchmaking.
The history of Porsche Motorsport is inseparable from another motorsports legend: Jacky Ickx. A longstanding Chopard ambassador, “Mr Le Mans”, six-time winner of the trial, he scored four of his Le Mans victories at the wheel of a Porsche.